I’ve just finished sitting through a webinar hosted by Brian Pasch, CEO of PCG, who’s been extremely generous in extending an outrageous offer. A free 16 week SEO workshop to generate a white-paper on the benefits of SEO. His plan is to use that to push PCG deeper into the automotive SEO arena at the upcoming NADA, by illustrating the benefits of a well rounded off site SEO campaign.
As you likely know if you’ve taken the time to visit my site, I’m in the car business and work my ass off trying to do everything I can to help the dealerships I work for. A secondary goal I’m always working towards is to establish a perception that doing business at a dealership can be a fun and isn’t shrouded in lies or half truths. It’s a challenge to dispel all the old school perceptions that car salesmen have pinky rings and are always smoking cigars. I’m extremely excited to work with PCG and to use this automotive seo study to add intensity to my internet broadcast signals.
For what it’s worth, I have a very fundamental view of my job purpose that looks like a 3 stage cycle.
a) Improve People/Processes -> b) Increase Site Conversion -> c) Increase Traffic ->
(back to a)
This opportunity that PCG is offering is a monster for increasing traffic! It’s like when the bad guys from TMNT 2 – Secret of The Ooze get all jacked on the oozy monster steroids turning them into Tokka and Rahzar.
I’m super jacked up for the opportunity and am looking forward to driving my knowledge a step forward. One of the biggest opportunities I see is with the microsites and using PCG’s expertise to CRUSH IT! They have some dominating ideas and i’m going to juice it for everything I can and in good Canadian fashion send them a case of beer as a Thank-You after it’s all over.
Mitchy!!,
Looks like the bandits from the Wild West are all over this like fat kids in the candy shop. I had a gut feeling you would be holding the torch for Canada onthis one.
Brian has really went all out on this case study and I wish him all the luck. Running multiple case studies with Car Chat 24 I have learned you have to really qualify the participants.
This will be a lot of work on the dealers end and if they are not pulling their weight with reporting…. give them the boot.
Rock n Roll Mitch, I’ll keep my eyes on.
Thanks man, it would help Canada out a little to have a few more participants so I figured I’d best plug it on LinkedIn. Dude, I’m like a fat kid with a 10 scoop ice cream cone in one hand and a 7 lb bag of 5cent candy in the other… this research project is un-real. The more I think about it the more excited I get. Brian’s also going to have a white-paper at NADA so I’m hoping I’ll have a good enough excuse for my boss to send me this year to it.