My Very First Podcast Guest Appearance
EPISODE 2 – Marketing Revolution Podcast – CLICK ME
It was a privilege to be invited by Jeph Maystruck to tape a discussion about digital marketing, social, mobile and some other marketing hot topics. As the guest on the second ever Marketing Revolution podcast, I could have used a “chill pill” in a few places, not to mention a dose of “stop talking, you’ve already made your point” (more…)
3 Masks Irrationality Loves To Wear
When making a big decision, you never have a shortage of emotions. We often become irrational dealing with strong emotion, and when it’s crunch time we make dumb moves . It leads me to ask, are people generally wired the same? If they are, isn’t it just a big equation to make your decisions 100% rational? (more…)
2012 Reading Challenge And My 3 Resolutions
This year I’ve made the resolution to read a book a week. I’m ramping it up from a vigorous pace, to a pace I’m not confident I can pull off. I figure if I can read for 45 minutes daily, and make up for the days I don’t in the evenings it shouldn’t be a problem but the key will be staying focused. A book a week breaks down to around 40 pages a day. That makes it sound more do-able! (more…)
How To Communicate Instead of Blowing a Gasket
I’ve always been a pretty emotional, passionate go-getter type of person and when it comes to communicating, that set of attributes can be a recipe for disaster! I can’t tell you how many times I’ve 100% unconsciously driven towards winning an argument or conversation and tried to force my opinion as the only right answer without truly listening to the other side, and without any type or REAL dialogue. (more…)
Do Agencies Give A Shit?
Simple answer, of course agencies give a shit, but is it the shit you want them to care about? All good agencies know how to communicate with a client and drive towards a solid campaign. The problem I see, and I don’t know how to get around it, is that big picture, long term, why would an agency give a shit about you, and your overall success? (more…)
Peter Peter Pumpkin Eater
A while back I received a ridiculous email from a customer who had some pretty aggressive language for me. This was a while back, long enough that both of us have moved on but it makes me think about how emotional a process it can be when someone is about to spend a bunch of money on something like a car. Here’s the highlights. (more…)
Hunting The Lion, Then Realizing You Are The Lion
Over on InOverYourHead.net, Julien Smith blogs about life, business, health and a myriad of social business topics. One of his posts turned a key and cranked my throttle. It was titled Hunting The Lion, It reads:
Hunt your prey until they collapse. This is the one true way. (more…)
Roger Federer Showing Off – Amazing
This is ridiculous. First of all, there’s tons of back and forth about the authenticity of this video. Even when you take it with a grain of salt I’ve got some hope that for a professional, who has poured their entire life into the sport, that this video is real. (more…)
Let The Traffic Source Out Of The Box
As an add on to my post on the PCG SEO Study, I wanted to get out a point Brian Pasch made on Internet providers recording the entry point of the visitor should they submit an inquiry. It’s great to see where you’re traffic is coming from but if you don’t know which sources are converting for you there’s some huge holes. How do you make informed decisions without that insight?
PCG Automotive SEO Study
I’ve just finished sitting through a webinar hosted by Brian Pasch, CEO of PCG, who’s been extremely generous in extending an outrageous offer. A free 16 week SEO workshop to generate a white-paper on the benefits of SEO. His plan is to use that to push PCG deeper into the automotive SEO arena at the upcoming NADA, by illustrating the benefits of a well rounded off site SEO campaign. (more…)
Who Is Mitch Gallant?
Well the best way to learn about me is on twitter @mitch_4. Get on there, @ msg a few q's and we'll get to know each other, otherwise click below!
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Top 3 Quotes of the week.
If you're not moving forward you're moving backwards!
Pain is just weakness leaving the body.
The difference between the right word and the almost right word is like the difference between lightning and a lightning bug.
